Everyday design reviews
in life-size XR
Everyday design reviews
in life-size XR
Industrial XR software that designers and engineers
can use directly, whenever they need it
XR review software
for designers
From specialist-led XR to everyday design reviews.
Bring your own design data into View R
and review it together at real scale.
01 Proven usage
Hyundai UX team: 6+ months of independent use after setup
Overseas automotive customer: ongoing use in internal projects
02 What USD 375.5K will validate
Renewals and additional licenses from existing teams
Paid adoption by other teams in the same company
Baseline: one Pro license and four user accounts per team
The gap between XR operations and everyday reviews
At the customer sites observed, dedicated staff prepare and operate content for formal reviews.
Formal reviews and events
Prepared and run by specialists
Compare design options
Life-size proportions and spatial context
Check component placement
Clearance for hands and tools
Review screens and controls
Visibility, placement and ease of use
*Examples of recurring review tasks
From design data to collaborative review
Designers and engineers import their own data, review it at real scale and share feedback.
Import
Import your own 3D data
Analyze the data structure
Optimize
Convert data for XR review
Optimize and reduce complexity
Review at scale
Work in a life-size environment
Review design and usability
Share feedback
Review together
Share comments and review records
*Supported scope depends on file format and deployment environment
Review screens and controls inside the vehicle
Review HUDs
Explore HUD concepts that are
hard to prototype physically
Internal and customer reviews
Review the same vehicle design together
and collect feedback on screens and controls
*Examples of automotive UX and HMI use
Usage evidence and business traction
Hyundai's UX team has used View R independently for 6+ months after initial setup
2025 revenue
438.6USD K131% year-on-year growth
2026 business activity to date
342.5USD KLicenses USD 51.1K + projects 197.5K + government programs 93.9K
Distinct from recognized revenue, ARR and cash receipts
Annual license · UX / HMI
6+ months of independent use after setup
Design review solution under development
Paid project · next-generation tank ergonomics validation
View R-based development and delivery
Additional license purchase under consideration
PoC · production-site design review
Field application validation in progress
License conversion is a subsequent goal
From automotive UX to adjacent industries
Market example: PTC Onshape Vision offers XR design reviews linked to CAD/PDM.
Automotive and mobility
Buyers: UX / design review leads and budget owners
Confirm recurring tasks, real data and responsible teams
Prioritize teams with a paid-adoption owner
then expand to related teams in the same company
Adjacent applications
Shipbuilding and marine
HD Hyundai Heavy Industries PoC
validating field applications
Construction and plants
A subsequent expansion area
for design review
Manufacturing, UX and industrial XR expertise
Ben Park Founder & CEO
20+ years in industrial design and UX
Development Lead, Product UX Strategy, Hyundai
Senior expatriate designer, Kia Design Center America
Senior Research Engineer, Hyundai–Kia R&D
Ha-kyung Yeom CPO
Industrial designer and UX specialist
Product development lead at a US entity
Exterior design, Hyundai R&D
UX design, Toyota US
Project Manager, Neosem US
Tae-kyung Ahn Lead Engineer
Digital twins and defense / industrial XR
Large-scale industrial data processing
XR optimization and development experience
Product and customer delivery
Engineering, UX design and technical art
Integrated sales and support
Commercial foundation
Domestic and international intellectual property
Seed investment from Bluepoint
Automotive projects: evaluate responses in XR
Interior layout evaluation
Compare display and control preferences
Recreate multiple cabin layouts in VR
AVP app + user and test management backend
New feature evaluation
Experience new technology before a vehicle exists
Recreate driving scenarios in VR
Deliver a dedicated Apple Vision Pro app
HD Hyundai Heavy Industries
Review challenge
Bring multiple decision-makers together
to review complex ship spaces and working conditions
Application direction
Collaborative XR reviews combining design and field perspectives
Production-site application
PoC in progress
License conversion is a subsequent goal
Scenario: replace the first two physical reviews
Potential saving of USD 2.37M per vehicle model
Estimate assumes USD 6.61M in model costs and a 12-month review cycle per vehicle model; not measured results
Physical design models
Exterior: 5 models per review (Korea, US, Europe, India, China)
Interior: 5 models per review (same regions)
Color models: 4, mainly at the freeze event
Average cost approximately USD 150.2K per model / average build time 3 months
Exterior: USD 150.2K × 5 models × 4 reviews ≈ USD 3M
Interior: USD 150.2K × 5 models × 4 reviews ≈ USD 3M
Color: USD 150.2K × 4 models × 1 review ≈ USD 0.6M
with View R
Pro at USD 63.8K × 10 teams × 1 per team ≈ USD 638.3K/year
USD 3M − 0.63M = 2.36MAssumes replacement of the first two reviews / 35.8%
Hardware, deployment and operating costs excluded
Scope of physical replacement needs customer validation
*Estimate varies by customer conditions
View R scope and enterprise integration roadmap
Current capabilities are separate from planned development. Validate support by customer file, version and deployment.
CAD / BIM data conversion and optimization
PLM/PDM integration: planned development
Life-size and shared review / confirm scope per customer
Validate compatibility for each XR device
AI review and recurring process automation: planned
Hyundai design review solution is under development / standard product and custom work are separate
View R v1.0 · third-party tests (Aug 2026)
65.25% average polygon reduction across five .glb models
90.40ms average object synchronization latency (5 measurements)
10 3D objects displayed successfully with 1 host + 4 clients
Test scope and limitations
WISESTONE (R)2026-108-VSW-R
Tested Aug 4–7; issued Aug 10
Results apply only to the applicant-specified models, environment and methods
Does not imply KOLAS certification, a general performance guarantee or validated CAD accuracy
AWE 2025: strong visuals, usability priorities
Positive feedback on visual quality and reuse of existing data
Interest in supported formats and connections to other platforms
Requests to improve scale controls, model/UI overlap and gesture learning
Metrics for independent professional use
Time to complete the first review with the user's own data
Unassisted task completion rate and support effort per user
Repeat users and review frequency
Measurement plan based on event feedback; results for these metrics have not been provided
